Headline Lab
Headlines that look like yours.
Generic AI gives you the same six clickbait shapes everyone else gets. Headline Lab learns the specific headline patterns your masthead uses, then generates variants in that distribution. Question, scene-setting, direct-claim - in the mix you actually publish.
10 variants per topic, in your patterns
Question, number, curiosity-gap, direct-claim, scene-setting, quote. Generated in the distribution your masthead actually uses, not a generic mix.
Score every variant on your house style
Each variant comes with a Voice-Card-aware fidelity score. Editors see which headlines fit the desk's pattern and which drift.
Built for the sub-editor's eye
Not 'AI clickbait suggestions'. Real headline patterns from your archive, generated for the topic at hand, ready to sub.
How it works
From upload to draft in three steps.
- 01
Drop in a topic or article body
Either a fresh topic line for a piece you have not written yet, or an existing draft body if you want headlines that match the lede.
- 02
Headline Lab generates 10 variants
In your language, in your masthead's pattern distribution. Each tagged by pattern type so you can scan the spectrum quickly.
- 03
Pick, edit, ship
Click a variant to lock it. Edit in place if you want a tweak. The headline rides with the article through the editorial workflow.
Before and after
The difference, in one paragraph.
10 Shocking Things You Did Not Know About Pune Metro
Discover The Surprising Truth About Pune Metro Line 3
Pune Metro: Everything You Need To Know In 2026
पुण्यातील मेट्रो ३ : उद्घाटनाची तारीख जाहीर, १२ स्थानकांची यादी
मेट्रो लाईन ३ चा प्रवास सुरू होणार : एक प्रवासी, एक तिकीट
पुणेकरांनो, मेट्रोचा वेग आणि तुमचा रस्ता : काय बदलणार?
"Sub-editors used to rewrite every AI-generated headline. With Headline Lab, the variants are already in our shape. We pick and ship."
Ready to write in your voice?
A 30-minute demo. We bring a Voice Card sample drawn from your masthead's archive.